When using Photoshop to create this image, multiple layers and a set background was used to achieve this set look for the beauty advert.I used the blur tool aswell as increase the darkness in the shadowed area to shine the light and draw the main focuse onto the aftershave brand (Issey Miyake). I chose to use a slightly larger font as it almost mimics the writing on the aftershsave bottle, again giving the main reason for the advert more significance. I also changed the colour of the text to mimic the flowers to create that link between the smell of the aftershave and flowers and nature. I increased the vibrance and used the paint tool to increase significance of the colouring of the advert,ensuring that there were no plain or boring colours as i want my after shave to be presented as exciting and vibrant.To further complete this advert to make it even more significant,i could add some sort of lagoon to replace the table top it is on to create a natural aftershave style advert.To do this i would have to use photoshop to edit the table out if the image then crop another image of a lagoon into the picture. The afterhsave bottle has a bright light behind it making it seem almost heroic or holy.Like if you use THIS bottle of aftershave you wil gain the powers it holds. The positioning of the tree almost luring the aftershave, symbolises that the people watching wil be lured into this amazing afterhsave brand.
For the school advert:
What was learnt when using DSLR camera:
When using a DSLR camera there are multiple ways of taking an image for example burst fire shots which take multiple pictures in a short span.However we used the small bird tool image which made the photo much more locked onto the main image,making the background behind it slightly blury. The pop up flash added and extra light to the image,helping reduce shadow and making the image more visible,especially the faces,creating high contrast.
Photoshop:
When using photohop for this advert mainly croping and the use of rectangle bars as used as it was more of a website style advert to inform those about the school rather than getting them to buy something like the aftershave advert.This made the layer rather basic, however the use of the rectangle bars helped break up the text, aswell as the use of pictures to help the reader understand with little to no confusion.The paint tool was also significant as although the picture was simple, i didnt want it to look boring.This meant that the traditional school colours were included, which helped appeal to those who are interested in attending the school and its open evening.
